Blogging, what is it and why do people do it? A blog is defined as "a website containing a writer's or group of writer's own experiences, opinions, etc. and often having links to other websites" (Dictionary.com). As of today there are 152 million blogs online and that number is ever growing! The subjects of blogs vary greatly and it is most likely that you will be able to find a blog that covers a topic of interest to you.
I first started a blog my freshman year here at Utah State with the intention of really just having a place that I could share my ideas and thoughts. The blog didn't last very long and I ended up removing it simply because I never updated it. Many people start blogs for other reasons such as travel documentation or a place to share professional tips. My fraternity big brother is currently serving a two year deployment for the Peace Corps in the African country of Mozambique and every week he updates us on his adventures!
Blogs also are used by companies to promote their label and to provide a way to keep their customers coming. In fact studies have shown that business with blogs have 55% more website visitors, and these visitors are more likely to purchase an item or service if there is a blog post about it. 40% of businesses in America use blogs for marketing purposes and two out of three marketing groups state that their blogs are critical to business.
The top five reasons that people blog are for; 1. Entertainment and Fun, 2. Networking and Exposure, 3. For Business or a Cause, 4. Journalism and, 5. Education.
If you are thinking about starting a blog, here are a few nuggets of information that can help you to create a successful blogging experience.
1. Morning is the most popular for blogging.
2. Most people read their blogs before 10 am.
3. Commenting on blogs peaks around 8 am.
4. Identify and understand your audience.
5. Be consistent (don't post sporadically, organize your topics)
6. Build a call to action, this is the reason people read your blog, influence your readers.
If you would like more information about blogging or want more tips for successful blogs please visit the following links!
http://weblogs.about.com/od/startingablog/tp/Top-5-Reasons-Why-People-Blog.htm
http://www.myprconnection.com/blog/prsa/22-blogging-facts-that-will-blow-your-mind/
http://blog.bufferapp.com/blogging-advice-for-beginners-from-16-experts